At Avenue 85, we believe the best adventures, big or small, happen when you’re with the people who matter most.
Whether it’s a family picnic that turns into a mad dash for the car when the rain sets in, a beach walk with sandy feet and ice creams in hand, or a quick kickabout in the garden after school, we’re here to make your outdoor moments - planned or spontaneous - as easy and enjoyable as possible.
It doesn’t have to be about climbing mountains (though we’ve got you sorted for that, too!). Sometimes, it’s simply about being outside together, and we’ve got high-quality clothing, footwear, and accessories from brands you trust to make sure you're ready for it all.
Starting the Avenue 85 Adventure
Avenue 85 was founded in 2008 by James McIlvenny and Les Harding. Although from different generations, it was one of those dynamics that felt right from the start; James brought fresh youthful energy and a love of the outdoors, while Les gave the ship a steady hand with his decades of experience.
By 2017, the reins had been fully handed over to James, which marked the end of an era; even more poignant when sadly Les passed away the same year. It was a time of change and reflection, and when James’ brother, Tom, came on board the following year, we saw it as a fresh start and where Avenue 85 became a family-run business.
A New Chapter Begins
For us as brothers, the Peak District had always been our playground growing up. From hiking the hills and chasing each other through the woods to biking around until sunset, our best moments always seemed to happen outdoors.
These days, both with young children of our own, the outdoors has taken on a whole new meaning for us. Watching our kids run wild in the same places we used to explore has brought everything full circle.
Now, more than ever, we understand the need for quality clothing and accessories that make family adventures just that little bit easier. You have trusted us to deliver just that, and we’ve made it our mission to keep that trust.
It Takes a Village (and We’ve Got One!)
Behind Avenue 85 is a team of dog walkers, bike riders, sports lovers, and parents who know what it’s like to need clothing that works for real family life.
When you give us a ring, chances are the person you have a chat with just spent the morning walking their dog in the local park. And your new pair of walking boots were most likely carefully packed by someone who’s got their own hike planned for the weekend (hoping for sunshine, but expecting rain!)
We’re the families you see out on the trails, the ones packing up the car for a day at the seaside, the ones braving the same wild and unpredictable weather. We live the life we’re kitting you out for, and that’s why we truly care.
What We Believe In
- Family Business: We’re family-run and family-minded. From the products we stock to the service you receive, we put you first every time.
- Quality Outdoor Clothing: Brands like Regatta, Trespass, and Craghoppers are household names for good reason. They do the job, and they do it well.
- Real People, Real Help: When you reach out, you get someone who cares. We're quick to answer emails, pick up the phone, and ensure your orders are packed and shipped as fast as possible.
- Fair Prices & Flexible Returns: With our price-match promise and 60-day return policy, shopping with us is simple and stress-free. If something’s not quite right, we’ll make it right.
Part of the Community: We’re proud supporters of our local community, sponsoring High Lane Football Club, Pro Peaks Football Club, and Chapel Football Club - because helping families have fun outdoors is what we’re all about.
For Us, It’s All About Those Outdoor Moments
For over 16 years, we’ve been committed to bringing you the best brands, at the best prices, with service that feels like a friend lending a hand. And we’re not slowing down any time soon!
Take the next step in your adventure with us by browsing our new arrivals collection or signing up for our newsletter for more outdoor inspiration. Because when it comes to making family memories outside, we’d love to be right there with you.Use this text to share information about your store with your customers.