fila

Yes, Fila began as an Italian brand. It was founded in 1911 by the Fila brothers in Biella, a town in the foothills of the Alps in northern Italy, where it started out making knitwear. The brand has been owned and run from South Korea since 2007, but its Italian heritage is still at the heart of its identity and design.

Fila is a well-respected sportswear brand with more than a century of history. It began as a quality knitwear producer before becoming one of the biggest names in tennis. Today it’s known for comfortable, well-made casualwear with a retro sporting look, and it’s often more affordable than other heritage sportswear brands.

Fila’s popularity comes from its sporting heritage and timeless retro style. The brand became a tennis icon in the 1970s through its partnership with Björn Borg, then found a new audience in 90s streetwear and basketball culture. The recent revival of retro fashion has brought Fila back into the spotlight, with its F-box logo instantly recognisable.